Best Healthcare Marketing Strategy in India

Healthcare Marketing Strategy

Correct pricing plan coupled with effective communication can not only help bridge the price-value perception gap but also act as a lever for higher returns. To carry high-impact healthcare marketing strategy, we focus on the right messaging, simple yet significant creative and effective media choices. It helps us to appear that investment in advertising for our client’s yields desired an increase in revenue and profitability. With our in-depth knowledge of emerging media options and ‘what makes the millennial tick’, we have marking trend-setting marketing campaigns. We have Noticed how the absence of product-focused sales and of training and selling tools tend to compromise sales force effectiveness. We have helped achieve dramatic collision in sales channel results through a well-executed multi-pronged strategy.

Our Healthcare Marketing Services include

– Market Segmentation & Positioning

– Pricing Strategy

– Advertising

– Sales Force Effectiveness

– Digital and Social Media

– PR, Events & Promotions

Why Medium for healthcare marketing strategy?

– Expertise in creating the right communication strategy translating to effective messaging

– Delivering desired communication through multiple media channels

– Strong focus revenue and profitability for marketing investment

– In-depth knowledge of consumer psychographics and purchase behaviour

– Track record of creating trend-setting campaigns

– Track record of improving sales channel results through a well-executed multi-pronged sales strategy

Healthcare Marketing Insights

Doctors no more? – With increasing price regulations and a rise in the number of integrated healthcare systems, the role of doctors has shifted from decision makers to influencers.

Consumers or researchers? – The consumers today do their homework before visiting the healthcare facility. They are partially aware of their condition and treatment options. Healthcare today is perceived as a collective responsibility of the doctor as well as the patient.

Go Digital – Google says, 77% of patients use search engines prior to booking appointments. We say it is prudent to be where 77% of your target audience is. For consumer marketing, mobile/tablet apps, social media and digital ads are showing the greatest growth.

Healthcare Marketing ideas

Reach for the consumers – Healthcare marketers need to increasingly target consumers and payers. With the growing usage of the internet for health specific searches, consumers today are more cognizant of the available treatment options. Consequently, they would be more inclined towards the brands/options which they would come across in relevant platforms.

Content shall decide – Patient-centric healthcare has given rise to increased transparency, and an empowered healthcare consumer. Search, sites and reviews are raking in the numbers. Healthcare marketers must adapt to this new reality and work towards a digital content funnel that would guide the decision making the journey of the consumer.

SMART In-bound practice – An easy to navigate website, an informational blog, lots of videos and info-graphic content and strong SEO attributes should do the trick.