Best Healthcare Marketing Strategy in India

Healthcare Marketing Strategy

Correct pricing plan coupled with effective communication can not only help bridge the price-value perception gap but also act as a lever for higher returns. To carry high-impact healthcare marketing strategy, we focus on the right messaging, simple yet significant creative and effective media choices. It helps us to appear that investment in advertising for our client’s yields desired an increase in revenue and profitability. With our in-depth knowledge of emerging media options and ‘what makes the millennial tick’, we have marking trend-setting marketing campaigns. We have Noticed how the absence of product-focused sales and of training and selling tools tend to compromise sales force effectiveness. We have helped achieve dramatic collision in sales channel results through a well-executed multi-pronged strategy.

Our Healthcare Marketing Services include

– Market Segmentation & Positioning

– Pricing Strategy

– Advertising

– Sales Force Effectiveness

– Digital and Social Media

– PR, Events & Promotions

Why Medium for healthcare marketing strategy?

– Expertise in creating the right communication strategy translating to effective messaging

– Delivering desired communication through multiple media channels

– Strong focus revenue and profitability for marketing investment

– In-depth knowledge of consumer psychographics and purchase behaviour

– Track record of creating trend-setting campaigns

– Track record of improving sales channel results through a well-executed multi-pronged sales strategy

Healthcare Marketing Insights

Doctors no more? – With increasing price regulations and a rise in the number of integrated healthcare systems, the role of doctors has shifted from decision makers to influencers.

Consumers or researchers? – The consumers today do their homework before visiting the healthcare facility. They are partially aware of their condition and treatment options. Healthcare today is perceived as a collective responsibility of the doctor as well as the patient.

Go Digital – Google says, 77% of patients use search engines prior to booking appointments. We say it is prudent to be where 77% of your target audience is. For consumer marketing, mobile/tablet apps, social media and digital ads are showing the greatest growth.

Healthcare Marketing ideas

Reach for the consumers – Healthcare marketers need to increasingly target consumers and payers. With the growing usage of the internet for health specific searches, consumers today are more cognizant of the available treatment options. Consequently, they would be more inclined towards the brands/options which they would come across in relevant platforms.

Content shall decide – Patient-centric healthcare has given rise to increased transparency, and an empowered healthcare consumer. Search, sites and reviews are raking in the numbers. Healthcare marketers must adapt to this new reality and work towards a digital content funnel that would guide the decision making the journey of the consumer.

SMART In-bound practice – An easy to navigate website, an informational blog, lots of videos and info-graphic content and strong SEO attributes should do the trick.

Best Accreditation Assistance Program in India

Best Accreditation Assistance Program in India

The National Accreditation Board for Hospitals & Healthcare Providers (I&D solutions) Standards today is the highest benchmark standard for hospital quality in India. Though developed by the Council of India on the lines of International Accreditation Standards like the ACHS and the Canadian Hospital Accreditation Standards, the I&D solutions is however seen as a more practical set of Standards, topical and relevant to India’s unique healthcare in system requirements.

Within just 2 years of its launch, the Indian Accreditation Standards, the I&D solutions was accepted by ISQU, the International Society for Quality Assurance in Healthcare, as an International Accreditation on par with the world's  BestAccreditation Assistance Program.

Patients are the biggest beneficiaries from the I&D solutions Accreditation, as it results high quality of care and patient safety first. The patients get services by credential medical staff. Rights of patients are respected and protected under our services. Patient satisfaction is regularly evaluate. Accreditation also benefits the staff of hospital as it provides for continuous learning with good working environment and leadership. Above all ownership of clinical processes.

I&D solutions Accreditation of hospital stimulates continuous improvement. It enables Hospital in demonstrating commitment to quality care and raises the community confidence in services provided by the Hospital. It also provides opportunity to benchmark with best in class.

Finally, the I&D solutions is expected to provide an objective system of empanelment by Insurance and other Third Parties Administrators. Accreditation provides access to reliable and certified information with facilities, infrastructure and level of care. A need being felt increasingly by the Indian Insurance Companies who have recently come out with a three tier package segmenting hospitals into A,B& C categories based on tariffs for cashless hospitalization treatments will be set. The I&D solutions Accreditation will naturally help Hospital to be in A Class Category.

Buy health insurance policy from best health insurance consultant

Buy health insurance policy from best health insurance consultant and stay healthy!

Health insurance gives you coverage against medical expenses and hence very important to have health insurance. It gives people protection from financial medical expenses. Many people have less time to care and receive less medical care. They have worst health outcome due to lack of health insurance. Life is unpredictable and the increase in the cost of medical treatment everyday is taking a heavy load on people’s life financially. The benefits of expanding coverage outweigh the cost for added services. Health insurance provides protection for emergency or costly medical treatment. Health insurance covers the whole risk of a person incurring medical expenses. Here is the best health insuranceconsultant.

 

Why health insurance is important?

1 No need to pay for your heavy hospital bills

Best Health insurance is insurance that covers the whole part of the risk of a person incurring medical expenses, spreading the risk over a large number of persons. Health insurance relieves people from the burden of paying heavy hospital bills.

2 Cover life-threatening illness

Health insurance provides cover for life-threatening illness like cancer, stroke, paralysis, kidney failure, etc. irrespective of the actual amount spent by the insured; he or she receives the lump sum amount, which is use to fund rehabilitation, recuperation, lifestyle adjustment, etc.

3 Get additional benefits

People with health insurance do get some additional benefits with health insurance. Health insurance companies offer benefits in addition to health insurance policies.

Benefits with best health insurance consultant:

-Consultation with body checkups

-Free health check-ups

-Tie-ups with various health service providers

-Free consultation with various doctors

In you want best health insurance consultant, check here

Medical Tourism Indian Healthcare Industry

A Boom to Indian Healthcare Industry

The Indian healthcare industry is estimated to be more than USD 35 billion, presently. According to the analysts, the market is expected to double by 2012 and reach USD 280 billion by 2020. The sector has registered a growth of 9.3 per cent between 2000-2009, comparable to the sartorial growth rate of other emerging economies such as China, Brazil and Mexico.

Key Growth Drivers

The primary growth drivers include the growing population, increasing at an annual rate of 2%, which is expected to surpass China and reach 1.6 billion by 2050. In addition, the prosperity in the income levels has elevated the standards of living and has increased the affordability towards better medical care and treatment. While per capita income was USD 620 in 2005, over 150 million Indians have annual incomes of more than USD 1,000, and many who work in the business services sector earn as much as USD 20,000 a year. While thesis a fraction of the income that their US peers earn, it is the equivalent of more than USD 100,000 per year when adjusted for purchasing power parity.

Another driving factor of the Indian Healthcare Industry has been the rise in diseases, increasing awareness and better diagnosis techniques. While ailments such as poliomyelitis, leprosy, and neonatal tetanus will soon be eliminated, some communicable diseases once thought to be under control, such as dengue fever, viral hepatitis, tuberculosis, malaria, and pneumonia have returned in force or have developed a stubborn resistance to drugs. India is grappling with the emergence of diseases such as AIDS as well as food- and water-borne illnesses.

And as Indians live more affluent lives and adopt unhealthy western diets that are high in fat and sugar, the country is experiencing arise in lifestyle diseases such as hypertension, cancer, and diabetes, which is reaching epidemic proportions. According to the industry experts, at present there are around 41 million Indians are suffering from diabetes alone. This incidence is expected to reach 74 million in next 15 years, which would require an estimated cost of USD 30 billion for treatment and management of this disease.

Current Scenario of Medical Tourism

Given the current state of India’s healthcare system, its challenges and its growth prospects, there are a number of market opportunities for foreign companies who can establish themselves in this high-growth market. For instance, Medical tourism is one of the major external drivers of growth of the Indian healthcare sector. India’s medical tourism sector is expected to experience an annual growth rate of 30%, making it a USD 2 billion industry by 2012. Also, due to the increasing investments in the hospital sector, India is gradually becoming a hub for medical tourists.

Currently, the global medical tourism market is estimated to be around USD 80-90 billion and is expected to grow in double digits for the next five years. More than 5 million US patients travel to foreign destinations for various medical procedures, every year. The number is expected to become 6 million by 2010 and 15 million by 2015. Around 35 countries have enhanced their medical infrastructure to support the increasing amount of patients travelling abroad for medical care. According to analysts, the medical tourism market is expected to become 7% of total healthcare spend by 2015.

Foreign Investment

As per data released by the Department of Industrial Policy and Promotion (DIPP), the drugs and pharmaceuticals sector has attracted FDI worth US$ 1.66 billion between April 2000 and January 2010, while hospitals and diagnostic centres have received FDI worth US$ 761.18 million in the same period. Moreover, in March 2010, Fortis Healthcare announced the largest overseas acquisition by an Indian company in the healthcare space. It bought the entire 23.9 per cent stake held by TPG Capital in Singapore's Parkway Holding Ltd for US$ 686 million.

Asia's leading hospital chain, Columbia Asia Group, which already has six hospitals in the country, plans to ramp-up its operations in India by opening eight more multi-specialty community hospitals with a total capacity of 800 beds by mid-2012. The group has earmarked a total investment of US$ 177.1 million for the 14 hospitals.

Key Healthcare Providers

Some of the best-in-class medical care facilities include Medanta Mendacity, Max Healthcare, Apollo Hospitals, Fortis Healthcare, Sir Ganga Ram Hospital to name a few. All such health providers are well equipped to provide best-in-class medical care facilities across various medical conditions, including cardiac, neuro, orthopedics, eye care, dental, cosmetic and all forms of surgery.

In addition to the primary healthcare providers, India is witnessing the establishment of medical tourism facilitators, who are meant to provide all the value added services to patients who travel to India to avail medical treatment. Some of the key HCFs include Medico Global, I&D Hospital Solution Pvt Ltd. 

Government Initiatives

To capitalize on medical tourism and build a sustained public-private partnership in the hospital industry, the government is providing variety of incentives, including lower import duties and higher depreciation rates on medical equipment, as well as expedited visas for overseas patients seeking medical care in India. Also it is supporting public-private partnerships, e.g., Rajiv Gandhi Super Specialty Hospital that can provide the best-in-class medical care facilities that can match the ones available in the developed nations.

Conclusion

The Indian healthcare sector can be viewed as a glass half empty or galas half full. The challenges the sector faces are substantial, from then need to improve physical infrastructure to the necessity of providing health insurance and ensuring the availability of trained medical personnel. But the opportunities are equally compelling, from developing new infrastructure and providing medical equipment to delivering telemedicine solutions and conducting cost-effective clinical trials. For companies that view the Indian healthcare sector as a glass half full, the potential is enormous.

About I&D HOSPITAL SOLUTION PVT LTD

I&D Best Medical Tourism Hospital in India has all necessary arrangements for UAE/GCC/Middle East North Africa patients to receive world-class medical procedures in India. I&D Medical Tourism also arranges for initial consultations between patients and Indian doctors, schedule procedures and make all travel arrangements. For the procedure itself, the client will be contracting directly with the medical provider. Financial arrangements, including necessary deposits, will be finalized before travel itineraries are booked and before the client is admitted to the medical facility.

The Medical Tourism Company's services include the following:

·         Help with procuring a medical visa

·         Booking travel to the country where the services will be provided;

·         Airport pick up and drop off

·         Consultation with appropriate specialists

·         Pre-operation accommodation

·         On call nurses & doctor visit at hotel

·         Booking into the hospital for the operation

·         Accommodation for post-operative recuperation

·         Arrangements for post-operative care in the foreign country

·         Book travel home from the country where services have been provided

·         Arranging Travel insurance

·         Air Ambulance, In case of emergencies

·         Leisure Tours and local food during the entire stay

·         Translators for ease in communication with locals

With 10 years of experience in management Mr. Ikshit Kumar is providing overall leadership of the enterprise. He acts as the Chief Executive Officer (CEO) of the company and work closely with Business Development Officer. The Board of Directors ensures that the Company maintains the highest standards of medical ethics and maintains relationships with only the most professional medical professionals abroad.

HEALTHCARE HOSPITAL MANAGEMENT SYSTEM

BEST HEALTHCARE HOSPITAL MANAGEMENT SYSTEM 

We provide a secure and robust cloud based Hospital Management System to deliver best solution to streamline all hospital functions/operations to information sharing as well as data distribution across multiple hospital branches. The comprehensive system offers interactive applications to enable the entire hospital staff to monitor, manage, analyse the information, maintain patient's records accessible over web over secure connections. 
Some of the salient features of the solution are:
a. Online Hospital Information System 
b. Online EMR Management 
c. Online Drug Inventory and dispensing by Pharmacy 
d. Online Lab Information System 
e. Online Physician Practice Management 
f. Hospital Inventory and Warehouse management 

TOP MEDICAL HOSPITALS INDIA

TOP MEDICAL HOSPITALS INDIA 

Medical tourism involves travelling abroad to receive world-class medical treatment at a very affordable rates as compared to countries like U.S, UK and Australia. Medical Tourism, is also known as Medical Travel, Surgical Tourism, Health Tourism, Health Travel, Healthcare Abroad, Medical Overseas, Overseas Surgery, Medical Outsourcing and Offshore Medical Tourism. It is one of the fastest-growing businesses on earth. With the rising price of treatment in the UK and long waiting lists, there’s never been a better time to combine a trip abroad with a treatment.

NEED FOR BEST MEDICAL TOURISM INDIA?

There are a myriad of medical/surgical options for medical tourists. Primarily, medical tourists get elective procedures such as cosmetic surgery, hip and knee replacements, dental procedures, infertility treatments; any procedure that is usually not covered by insurance or has a long waiting time in their home country.

Also, high cost of treatment in their home countries, lack of treatment options or facilities in the home country, lack of insurance coverage would be some of the factors for need for a medical travel.

Perks of Medical Tourism:

·         Best medical facilities in accredited hospitals with latest cutting-edge technologies.

·         Low cost of treatment as compared to economically rich countries like U.S., UK and Australia.

·         Get an opportunity to travel abroad and combine your medical treatment abroad with enjoying your vacations.

·         Very less waiting time and quick response time.

·         Patient Safety and Satisfaction.

A medical tourism provider may be an organisation or a company specialized in certain areas of healthcare. They pursue to bring together a prospective patient with a service provider, usually a hospital or a clinic.

WHY CHOOSE INDIA FOR MEDICAL TOURISM OVER OTHER DESTINATIONS?

India has been one of the leading destinations for medical travel. The potential cost savings for medical tourists are huge and as a result are one of the more important factors in seeking treatment in India. It is important to note that the cost for each individual will vary depending on their need and requirements.

India has several private hospitals that are designed to provide world-class medical care in India. These hospitals utilize some of the best medical equipment that is available world-wide. Western patients are increasingly travelling to developing countries like India for health care and it is increasingly offering its skills and facilities to paying foreign customers. This international trade in medical services has huge economic potential for India and serious implications for health care across the globe.

India has some of the most highly qualified and experienced physicians in the world. With a cultural emphasis on education, most of these physicians have gone on to super-specialize in their field, enabling them to become experts in their respective medical specialties. In addition to traditional medicine, India offers many more relaxing and rejuvenating treatment options from Yoga, Ayurveda, and Meditation to Allopathic and Naturopathic medicine.

SCOPE/COURSES IN MEDICAL TOURISM

Medical Tourism Training creates and shares solutions to help service providers including facilitators and governments deliver the greatest access possible to the most people possible. Healthcare professionals believe India’s medical tourism market is growing by 25-30 percent per annum and is set to generate 40 million new jobs in the next few years. Therefore, exciting career opportunities in medical marketing services, public relations, international insurance, travel and tourism, logistics management and hospital administration have become available to youth interested in this non-traditional career. Certain Institutes in India offer Certificate, Diploma, Post Graduate Diploma and MBA courses in Medical Tourism. These courses are intended to train a candidate in the medical tourism field, provide sufficient knowledge about the travel and tourism industry, logistics and hospitality industry, legal/ ethical issue, medical facilities and conditions etc.

Professional Diploma in Medical Tourism &Healthcare Marketing is an online program for a minimum of fifteen hours per week conducted here. It is self-paced 4 to 6 months (Maximum duration 18 months). Course assessment involves online multiple-choice questions for each lecture, followed by assignments for each study module.

Most Important Ideas on Claim Settlement in Healthcare Insurance

Most Important Ideas on Claim Settlement in Healthcare Insurance

Every financially-prudent individual understands the needs of investing in a healthcare insurance policy for securing their own future and that of their loved ones. After everyone can be as cautious and careful about one’s well-being, yet health problems can come knocking regardless of the number of hours spent working out or eating nutritious foods.

still, just buying an insurance policy isn’t enough anymore and securing your financial future against medical bills goes beyond that. You also requirement to understand how the insurance claims process works so that when you actually do need to fall back on the policy, you don’t have to run from support to post to make sure that the insurer bears the cost of hospitalization and other expenses.

So here’s lowdown on the critical aspects of health insurance claims that every smart policy buyer should know about, for added peace of mind:

1. Understand what policy covers: The first and foremost aspect of your health insurance plan that you need to be aware of what all your policy covers and what is it that you can actually claim. Be familiar with hospitals within the network of your insurer as you can enjoy cashless facilities only at these hospitals. You need also be aware of the treatments that are covered by your health insurance and not work under assumptions. Further, you must have clear view of your health insurance sum insured and if doctor gives you an inclination that your treatment costs will be above that, then you need to go other financial sources to meet your medical expenses at the earliest.

2. Proper documentation: While cashless facility means that the insurer pays the hospital directly on your behalf, in case you need to claim reimbursement, things start to getting tricky. The primary fact that you need to get in order is all the documentation related to your medical costs and procedures. Insurers often reject claims because patients and their families are unable to get furnish the right legal and expense related documents pertaining to the treatment. As when the medical process begins, make one consolidated file of all your papers that you can present to insurer so that there is no scope for claims rejection.

Some of common documents that you need to have in place include the claim form duly filled, discharge summary, doctor prescription with complete medical history, all the bills, all original receipts, investigation documents and FIR in case the hospitalization due to an accident. In case for hospital where you had to be admitted in an emergency, doesn’t fall in the network of the insurer, you may also have to get hospital and doctor’s registration number written signed and stamped for  the hospital’s letterhead.

3. Timeliness: In the case of a medical emergency, informing your insurer may be last thing on your mind, but it is imperative. It is necessary that you have an open discussion with your family members about same and keep them informed about who your insurer is and how one can inform the company in case of unplanned hospitalization. If there is a delay of more than 30 days from the day of being discharged, for informing the insurer, it can lead to a financial tussle for your family. In case of planned hospitalization and to avail the cashless for facility, fill up all necessary forms at a preferred network hospital at least seven days in advance to have a smooth experience.

4. Timelines: Another important point is that as per the Insurance Regulatory and Development Authority of India (IRDAI), the insurer must settle reimbursement claims within 30 days from the day that you submit all necessary document. As a responsible and intelligent consumer, you must know that the insurance company is liable to pay you interest of 2% above bank rate in for every successive day after submission of all documents till you receive the reimbursement. The insurer also look at an investigation before settling all claims. This investigation has to be initiated within 30 days from date of document submission and should be wound up within 45 days.

Today, the insurance industry is highly consumer-driven in this realm are well-aware that customers opt for a plan not on the basis of the most affordable premium, but on basis of best experience offered and the track record of an insurer in settling claims. Every company, therefore, is pulling out all the stops to make the claim settlement process seamless as possible. However, as a customer, one must ensure that one should be familiar and aware of all the fine print in one’s policy and is completely diligent in paperwork so that there is no scope for any discrepancy or stress at a stage when focus should just be the well-being and recuperation of the patient.